Logo Design:

For this project, I was tasked with developing a logo for Jetpack, a start-up company that develops software for travel agencies. We wanted a sophisticated and modern logo that also implied movement and a connection to the company’s field of travel. The final logo stands out with a bright color scheme, incorporates the company name’s first letter, and implies direction by bringing to mind a compass. It also stands as a somewhat abstract interpretation of a rocket in orbit, shooting around a planet.

1st round of preliminary sketches

2st round of preliminary sketches

3rd round of preliminary sketches